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While Cadence primarily focuses on the health care industry, our Start-Up clients include Software-as-a-Service (“SaaS”) and Platform-as-a-Service (“PaaS”) companies in other industries. Early-stage SaaS and PaaS companies often struggle with balancing short-term survival with long-term growth objectives. Near-term execution can take focus from assessing the “bigger picture” and strategic planning. We work with investors, board members, and CEOs in the early stages of a new venture to provide a third-party perspective on market opportunity, execution tactics, resource constraints, financing needs and exit strategies. Our Start-Up Advisory practice leverages the capabilities of our Commerical Assessment and market research practices, as needed.

We take a very customized and collaborative approach with each client to understand their particular circumstance and organizational personality. During an engagement, we hold frequent iterative discussions with our clients to fully engage them in the process and incorporate their vision into our recommendations.

In addition, first-time management often finds comfort in speaking with someone who has “been there, done that” and can relate to the reality of operating a start-up. Our Executive Coaching matches entrepreneurs with start-up executives to share best practices and discuss unexpected challenges.

We also aid Corporate Venture Capital clients with strategic and financial assessments and term sheet negotiations during portfolio company financings. We often conduct pro-forma financial modeling of a new venture with different scenarios driving a range of valuations and investment returns. We assist these clients with all aspects of the due diligence process and can serve as extended staff to fill capability or bandwidth gaps.