Sugata is a Founder and Managing Principal of Cadence. He has over 20 years of experience in consulting and primary market research in the healthcare sector. In addition to his involvement as part of the senior management team, Sugata is actively involved in the market research group.
Sugata has extensive experience in managing and conducting all phases of qualitative and quantitative research. While at Cadence, in his role as a market researcher, Sugata has supported the launch of over eight brands, evaluated potential targets for acquisition and conducted numerous landscape studies. His experience spans across a number of different areas including gastroenterology, HIV, oncology and supportive care. He has extensive experience working with a wide variety of respondents including KOLs, community physicians, nurses and patients.
Previously, Sugata was a Vice President at Interactive Clinical Intelligence (an oncology focused market research agency). While at ICI, he opened and developed the Los Angeles office, and played an instrumental role in ICI’s acquisition by Medical Media Holdings. Prior to ICI, Sugata served in the market research group at Amgen. He also served as a consultant at Andersen Consulting (now Accenture) and The Wilkerson Group focusing on healthcare and telecommunications.
Sugata has a B.A. from University of Chicago (Honors in Economics), M.S. in Economics from Utah State University and an M.B.A. from Yale University.