Our Pre-Launch market research studies encompass the following types of projects:
Buying Process: Understand the process of diagnosis, treatment and follow-up care. Our approach is based on multiple perspectives: patients, physicians, nurses and other caregivers. This allows us to weave a more complete story of what the patient is experiencing, how decisions are being made and where the opportunities sit.
Segmentation: Identify key attitudinal and usage metrics to subdivide the target market to help focus the brand strategy and tactical plan.
Positioning: Optimize the product’s positioning in the competitive landscape in terms of clinical and non-clinical benefits and unmet needs.
Message Testing: Identify and test creative messages that communicate the product position in a compelling way.
Concept Testing: Identify the concept that best embodies branding characteristics and drives prescribing.
Detail Aid Testing: Evaluate sale aid materials to determine how well it communicates the benefits of the product.